Last week, Valencia CF carried out a content and activation action with Aczino, three-time world champion of the 'Batalla de Gallos' freestyle rap competition.

In collaboration with LaLiga and PUMA, the club made the most of an intense 48 hour visit from the rapper. Aczino first visited the Ciudad Deportiva, where he met the first team players, carried out a 'skill challenge' and improvised a rap with Yunus Musah and Ilaix Moriba.

Aczino later took the Mestalla Forever Tour and visited the VCF Megastore, Valencia CF and PUMA's flagship store in the city, before traveling to Barcelona to cheer on the team in their LaLiga game at the Camp Nou.

There were more than 3.7 million views of content involving Aczino on Valencia CF platforms, creating a great impact in the media around the world -especially in Latin America.

According to data from social media analysis and real-time sponsorship return measurement platform Blinkfire Analytics, one of the videos with Aczino already has the 3rd highest engagement on all networks in 2023.

Valencia CF continue to work to break new ground in the digital, communication and entertainment fields, exploring, among other ways, collaborations with influencers to reach a more global audience.